Research and enumerate the advertising or sales promotion
campaigns for five (5) health care goods or service offerings.For each
offering’s advertising or sales promotion campaign discuss the
following.Your Activity responses should be both grammatically and
mechanically correct and formatted in the same fashion as the Activity
itself.If there is a Part A, your response should identify a Part A,
etc.In addition, you must appropriately cite all resources used in your
response and document them in a bibliography using APA style.(100
points) (A 4-page response is required.)
1.Give a summary of the
specific advertisement or sales promotion, including content, format,
and the media/medium utilized to convey the communication.
2.Indicate its target market.
3.Identify its positioning message.
4.Identify key attributes of differentiation.
5.In your opinion, how effective is the current campaign given items 1–4 above?Explain how the campaign could be more effective.
For the five (5) goods/services selected, the advertising or sales
promotion campaigns evaluated should include diverse real-world
categories including television/radio/print/Internet advertisements,
billboards, infomercials, direct mail, point-of-purchase promotions, and
other legitimate forms of promotion.Feel free to use and cite sources
that prove to be helpful in this endeavor.
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